FORE Partnership, the pan-European real estate investment club for family offices and private
investors, has acquired the UK headquarters office building of L’Oréal in London’s Hammersmith for
£58.0million, which reflects a net initial yield of 7.5%.
The building, 255 Hammersmith Road, which is located in a prominent corner position close to
Hammersmith tube station, has been acquired from Standard Life Investments. It comprises 110,100
sq ft of office space on ground and eight upper floors and is let to L’Oréal UK until September 2022.
Working with L’Oréal, FORE Partnership hopes to apply its “responsible real estate” approach, which
focuses not only on the traditional green features aimed at reducing carbon via energy, water and
waste strategies, but also more broadly on the built environment, community, urbanisation, trends
around how space is used, a holistic view on the responsibility FORE Partnership has as a landlord,
and the role real estate plays in people’s daily lives. Key to this is a focus on health and wellbeing
Basil Demeroutis, Managing Partner of FORE, said: “We are very excited about the acquisition of 255
Hammersmith Road, which is located in one of London’s strongest sub-markets. We view properties
as an expression of our and our occupiers’ values and purpose and focus on creating workspaces
that empower staff and foster innovation and creativity. We believe this is an incredibly dynamic
building with great potential”.
FORE Partnership was advised by Ingleby Trice and Standard Life Investments was advised by JLL.